Ronald Reagan Foundation
Ronald Reagan Presidential Foundation & Institute – “Win One for the Gipper” Appeal
In collaboration with friends at the Gabriel Group, Idearaising concepted and directed this appeal for the Ronald Reagan Presidential Foundation & Institute. Fundraising results had previously been stagnant, so we wanted to tap into the energy and excitement of a political campaign. We included localization to the donor’s city and also developed a set of collectible pins as a premium for gifts over a certain size. Results for the campaign exceeded previous appeals and instilled new vigor into the fundraising program.