Ronald Reagan Foundation
Ronald Reagan Presidential Foundation & Institute – Freedom Appeal
In collaboration with friends at the Gabriel Group, Idearaising concepted and directed this appeal for the Ronald Reagan Presidential Foundation & Institute. Taking the opportunity to be relevant to current events, this appeal addresses the rise of socialist thinking in America and how Ronald Reagan would have responded – with a request to help the Foundation pass on his values to the next generation. A four-page letter built a strong case for support and patriotic name labels included in the package gave an added incentive to give.