Coca-Cola sells refreshment. Apple sells self-expression. BMW sells movement. And your cause sells ideas about how to change the world. Less tangible, sure, but definitely more important. That’s why your communications need to accomplish these goals.
Confront people with a problem. Show them a challenge to solve in order to motivate action.
Convincingly offer your solution. Use emotion and reason to make your case for a better world.
Provide tangible ways to create change. Make the person taking action the hero of your story.
Idearaising partners with nonprofits and cause-driven businesses, and the agencies who serve them. We have over 20 years of experience in fundraising and marketing.